Business & Financial Advisory
Before forming an entity, raising capital, or executing a transaction, many founders and operators face a more fundamental question: does this make sense? Is the business idea viable? Do the unit economics work? What would the cap table look like across different financing scenarios? These are not purely legal questions — and answering them well requires more than legal training.
Before entering legal practice, Connor worked as a financial analyst in portfolio management and banking, building and reviewing financial models used in real investment decisions. That background is what separates VMG from a traditional law firm: the ability to sit alongside a founder and work through the financial and strategic logic of a business decision, not just document it.
What I Help With
Business Viability Analysis
Working through the financial and business logic of an idea before significant time or capital is committed. This includes reviewing market assumptions, unit economics, revenue models, and cost structures to evaluate whether a concept is worth pursuing and what it would realistically take to make it work. Sometimes the most valuable thing an advisor can do is help a founder avoid a costly mistake before it happens.
Financial Modeling
Building or reviewing financial models to support fundraising, acquisition analysis, business planning, or internal decision-making. This includes cap table models, scenario analysis, and projections that founders use in investor presentations or due diligence. Having a model that is both financially rigorous and legally coherent — accounting for dilution, option pools, and financing structure — is something most standalone advisors cannot provide.
Strategic Advisory
Advising founders and operators on business strategy questions that sit at the intersection of finance and law: whether to raise outside capital or grow organically, how to structure a partnership or joint venture, how to think about pricing equity in early hires, or whether an acquisition target makes strategic and financial sense before engaging deal counsel.
Pre-Formation Planning
Helping entrepreneurs think through the structure and viability of a new venture before formation — entity selection, ownership structure, co-founder arrangements, and initial capitalization — in a way that reflects both business objectives and legal considerations. The decisions made at formation are among the hardest to unwind, and getting them right from the start saves significant cost and friction later.
Who This Is For
My business advisory clients include early-stage founders evaluating whether to build or launch a new venture, operators considering acquisitions or new business lines, and investors or business owners who need clear financial thinking alongside legal judgment. The common thread is a decision that requires both financial rigor and practical experience — and where having a single advisor who understands both reduces cost, friction, and the risk of misaligned advice.
This does not require an active legal matter. If you have a business or financial question that needs clear, honest analysis, that is enough to reach out.